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Bulletins

Billboard Signs, commonly referred to as bulletins, are the advertising medium of choice when it comes to delivering impact to your marketing message. Their larger than life size (10’x30’, 14’x48’, 20’x60’) combined with strategic placement on some of Colorado’s most travelled arteries, catapults your brand and message into the forefront of consumer exposure.

71%

of people say they remember the billboard signs they see

56%

of people say they talk about funny billboards to others

58%

of people say they visited a restaurant they learned about from a billboard
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Billboard Advertising

Our outdoor billboard advertising campaigns can be customized to rotate throughout the market or permanently stay in one location. Your campaign will be exposed to high traffic transit areas on surface streets as well as highways and interstates. Mile High Outdoor will strategically plan how to best reach your target demographic and help with your design and creative needs. This type of outdoor billboard advertising also lends itself to excellent creative flexibility through extensions, as well as the ability to mount 3D embellishments. 

Why Use Billboard Advertising?

Billboard Signage

Mile High Outdoor offers some of the most comprehensive coverage in the market. We can deliver your message throughout Colorado, including the Denver metro area, and suburban areas such as the southeastern and northwestern suburbs. Explore our markets here.

Our highly experienced staff will guide and design your ideal outdoor advertising campaign strategy. Our billboard advertising company’s staff combines over 100 years of industry experience, and also lives, works, and plays, in the same areas you are looking to advertise. This tenure is simply second to none.

Mile High Bulletin Coverage

  • Strategically positioned in high-traffic areas across Colorado
  • Can't be skipped or turned off, billboards are always on
  • Target specific demographics or geographic areas
  • Vast canvas for creativity
  • Broad reach and long-lasting presence

By the Numbers

Studies from the Outdoor Advertising Association of America also recently reported

90%

of US adults noticed an outdoor ad in the last month

85%

of viewers find outdoor ads useful

80%​

of viewers engaged with an outdoor ad in the past 60 days

What Is a Billboard Bulletin?

A bulletin is the largest standard billboard format. It carries a single printed vinyl advertisement, and unlike a digital screen, it isn't shared — the face is yours for the length of the flight. That means 100% share of voice, 24 hours a day, for every vehicle that passes.

10' × 30' Tighter urban and arterial positions
14' × 48' Highways and interstates — the classic billboard format

Bulletins come in two standard sizes in our Colorado inventory: 10'x30' for tighter urban and arterial positions, and 14'x48' for highways and interstates. The 14'x48' is what most people picture when they think of a billboard.

Rotary vs. Permanent Bulletins

This is the choice that shapes a bulletin campaign, and it's the one most advertisers don't know they have. Our campaigns can be customized to rotate throughout the market, or to stay permanently in one location.

PERMANENT

Permanent Bulletins

Your creativity stays on one face for the whole flight. Every commuter on that route sees it every day. Permanent placement builds the deep, repeated familiarity that drives recall — and it's the right call when your audience is defined by a route, or when you're pointing traffic to a nearby location.

ROTARY

Rotary Bulletins

Your creative moves between faces at set intervals, spreading your message across the market rather than concentrating it on one road. Rotary reaches more distinct people for the same budget, at lower frequency each. It's the right call when you want market-wide awareness rather than corridor ownership.

Neither is better. Permanent goes deep; rotary goes wide. Which one fits depends on whether your goal is frequency or reach — and that's a conversation worth having before the buy, not after.

Highway and Freeway Coverage Across Colorado

Bulletins earn their value from traffic volume, which is why the freeway and interstate network is where they work hardest. Your campaign will be exposed to high-traffic transit areas on surface streets as well as highways and interstates.

Mile High Outdoor offers some of the most comprehensive coverage in the market. We can deliver your message throughout Colorado, including the Denver metro area and hard-to-reach suburbs such as the southeastern and northwestern suburbs — plus markets from Colorado Springs and Pueblo to Grand Junction, Northern Colorado and the Eastern Plains.

Our staff will guide and design your campaign strategy. The team combines over 100 years of industry experience, and lives, works and plays in the same areas you're looking to advertise. That tenure is simply second to none — and it's the difference between a list of available faces and a recommendation you can act on.
a bull elk during the fall rut in Wyoming

Extensions and 3D Embellishments

A bulletin doesn't have to stay inside its frame. This format lends itself to excellent creative flexibility through extensions — creative that breaks the top or side of the board — as well as the ability to mount 3D embellishments onto the face.

It's the one thing a digital screen structurally cannot do. A digital board can change its message hourly, but it can never physically leave its rectangle. If your creative idea depends on breaking the frame, it has to be a bulletin.

Mile High Outdoor’s Inventory and Location Advantage

Billboard signs, also known as bulletins, are a premier choice for impactful advertising. Available in sizes up to 20’x60’ and located along Colorado’s busiest roads, these billboards ensure your brand captures significant consumer attention.

Mile High Outdoor offers customizable campaigns that can either rotate across various locations or remain fixed, all positioned in high-traffic areas from highways to urban streets. Our team, boasting over 100 years of combined experience and a deep local connection, excels in strategically planning and creatively designing your advertisements to maximize reach and engagement, enhancing campaigns with options for extensions and 3D embellishments. Explore the extensive coverage and strategic advantage that only Mile High Outdoor can offer.

Spectaculors

Digital Bulletins

Bulletins

Junior Posters

Bulletins vs. Other Outdoor Formats

Feature Bulletin Digital Bulletin Junior Poster
Typical size 14' × 48' 10' × 30' to 14' × 48' Smaller format
Share of face 100% — yours alone Rotating loop 100% — yours alone
Placement Highways, interstates, arterials High-traffic metro Neighbourhood streets
Launch time Weeks — vinyl prints Days Weeks — vinyl prints
Embellishments Extensions, 3D No — screen only No
Best for Mass awareness Speed, timely offers Local reach
Most effective Colorado campaigns don't pick one. Bulletins carry the sustained awareness, digital handles the timely messaging, and junior posters fill in the neighbourhoods.

Why Billboard Advertising Works

According to the Outdoor Advertising Association of America (OAAA):

90% of US adults noticed an outdoor ad in the last month
85% of viewers find outdoor ads useful
80% of viewers engaged with an outdoor ad in the past 60 days

Source: Out of Home Advertising Association of America (OAAA)

The mechanism is simple: a billboard can't be skipped, blocked, closed or scrolled past. It's always on, it reaches a mass audience with no targeting required, and it works on people at the moment they're out in the world — not the moment they're trying to get past an interruption.

Frequently Asked Questions

Everything you need to know about billboard bulletins and large-format outdoor advertising.

A bulletin is the largest standard billboard format, carrying a single printed vinyl advertisement on one face. Unlike digital boards, a bulletin isn't shared with other advertisers — you have 100% of the face for the length of your flight.
Mile High Outdoor's bulletins come in 10'x30' and 14'x48'. The 14'x48' is the standard large-format highway billboard, giving 672 square feet of creative area.
They're the same thing. “Bulletin” is the out-of-home industry's term for the large-format billboard; most advertisers just say billboard. You'll also hear highway billboard or freeway billboard, which describe placement rather than a different format.
A permanent bulletin keeps your creative on one face for the entire campaign, building frequency with the same audience. A rotary bulletin moves your creative between faces at intervals, spreading reach across the market. Permanent goes deep; rotary goes wide.
It depends on your audience. Highways and interstates deliver the highest traffic volume and the broadest reach. Surface streets and arterials deliver slower speeds, longer viewing time, and tighter geographic targeting. Our coverage includes both.
Yes. Bulletins support extensions that break the frame of the board and 3D embellishments mounted onto the face. This is a capability unique to printed formats — digital screens cannot do it.
Choose a bulletin when you want one message owning one face without interruption, or when your creative needs extensions or 3D. Choose digital when you need speed, dayparting, or the ability to change creative mid-campaign. Many campaigns run both.
Rates depend on the face, the traffic volume it carries, your flight length and the time of year. Static bulletins also carry a one-time vinyl production cost per creative.

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