Our Spectacular Formats
If you are looking to make a statement with your advertising message, Mile High Outdoor’s 20’x60’ Spectacular Billboards are the Out of Home medium of choice! Simply their size alone makes them stand out among all billboards in Denver, giving your marketing message 1200 sqft of impact and visibility. These Spectacular Billboards are located along the well-travelled I-70 corridor targeting traffic heading into and out of the front range mountains of Colorado. Whether it is a shorter 4-week campaign or a year long marketing effort, our Spectacular Outdoor Advertising inventory can accommodate. They can be purchased as a standalone Spectacular or added into your overall outdoor advertising program to deliver the exclamation point to your marketing message.
Why Spectaculars?
Spectacular Bulletins
Our Spectacular Outdoor Advertising inventory is located on one of the busiest transit areas around Denver – the I-70 corridor. This allows our Spectacular Bulletins to deliver the perfect mix of metro area coverage. Not only does your marketing message target the daily commuter heading into or out of central Denver from the western suburbs, advertisers can also target an extremely active demographic headed into or out of the mountains. This includes skiers, mountain bikers, hikers, rafters, and more. The tourism demographic is also an enormous benefit of delivering your ads on our I-70 Spectacular Billboards. You capture the attention of all airport traffic headed into our many mountain resorts, and the Central City / Blackhawk casinos.
Sepctacular Features
- Twice the size of the traditional 14’x48’ billboard
- Located on one of the busiest transit areas around Denver – the I-70 corridor
- Pair this larger than life size with their location on one of the market’s busiest interstates, you achieve the ideal spectacular advertising medium
76%
of US adults took an action on their mobile device after recently seeing an OOH ad
57%
of US adults are more likely to notice OOH ads aligned with their needs
54%
of US adults are more likely to notice OOH ads tailored to the consumers’ location
What Is a Spectacular Billboard?
A spectacular is any out-of-home display that exceeds standard bulletin dimensions and occupies a premium position in its market. Nationally, the format is associated with New York's Times Square, the Las Vegas Strip and Los Angeles' Sunset Boulevard — landmark locations where the advertising itself becomes part of the attraction.
Colorado has its own version of that position, and it isn't a plaza or a strip. It's the I-70 corridor: the single artery carrying Denver's western commuters, the state's mountain traffic, and airport travellers heading for the resorts. Mile High Outdoor's spectaculars sit on it.
Spectacular vs. Standard Bulletin
| Feature | Spectacular | Standard Bulletin |
|---|---|---|
| Size | 20' x 60' | 14' x 48' |
| Creative area | 1,200 sq ft | 672 sq ft |
| Placement | Premium corridor only | Highways and arterials |
| Availability in Colorado | Four faces total | Widely available |
| Best for | Brand fame, launches | Sustained awareness |
The size difference is the whole point. At nearly twice the canvas of a bulletin, a spectacular isn't a bigger version of the same buy — it produces a different outcome. A bulletin builds recognition across a flight. A spectacular makes the statement in a single pass.
Who Spectacular Billboards Are For
Maximum attention inside a compressed window.
Dominating a corridor rather than dotting a market.
Where the moment justifies the scale.
Establishing category leadership in Colorado.
Campaign Length and Availability
Spectacular rates are quoted in four-week increments, the same as the rest of our inventory. Whether it's a single four-week flight or a year-long program, our spectacular inventory can accommodate it.
Because Colorado has only four of these faces, availability is usually the binding constraint rather than budget. If you have a date in mind, start the conversation early — the boards book further out than most advertisers expect.
Why Buy Direct From the Owner
Most Colorado spectacular inventory quoted online is being resold. A broker doesn't own the structure, can't confirm real availability without asking someone else, and adds a margin between you and the board.
Mile High Outdoor owns these four faces. Our team brings over 100 years of combined industry experience and lives, works and plays in the same areas you're advertising in.
Mile High Outdoor’s Inventory and Location Advantage
Mile High Outdoor’s 20’x60′ Spectacular Billboards are the premier choice for making a bold advertising statement.
Their impressive size alone, nearly twice that of standard 14’x48′ billboards, ensures your message dominates with 1200 sqft of high-impact visibility. Strategically positioned along the heavily trafficked I-70 corridor, these billboards capture the attention of traffic entering and exiting the Front Range mountains. Whether for a brief four-week campaign or a year-long effort, our Spectacular Billboards serve as the cornerstone or the exclamation point of your broader outdoor advertising strategy, guaranteeing unparalleled exposure.
Colorado's Four Largest Billboard Faces
Mile High Outdoor owns the four largest billboard signs in the state. All four are 20'x60', and all four are on the I-70 corridor.
That scarcity matters more than it might sound. There is no second tier of spectacular inventory in Colorado to fall back on. When these faces are booked, the format is unavailable in this market — which is exactly why brands use them to own a moment rather than fill a schedule.
Why the I-70 Corridor
Our spectacular inventory sits on one of the busiest transit areas around Denver. A single face reaches four distinct audiences:
Heading into and out of central Denver from the western suburbs.
Skiers, mountain bikers, hikers and rafters moving to and from the Front Range in every season.
Travelling from Denver International out to the mountain resorts.
Headed for Central City and Black Hawk.
Most Denver outdoor buys reach one of these audiences. An I-70 spectacular reaches all four from the same structure.
Frequently Asked Questions
Everything you need to know about spectacular billboards and large-format outdoor advertising.