Denver isn’t just a sports town — it’s a sports capital. With five major professional teams — the Broncos, Nuggets, Rockies, Avalanche, and Rapids — plus die-hard college fans, game days bring the city to life. That means packed stadiums, energized crowds, and millions of impressions on the road to and from every matchup. For advertisers, it’s the ultimate stage to get noticed.
Why Billboards Win with Sports Fans
Recent research from the OAAA and The Harris Poll confirms what we see every season: out of home (OOH) ads drive big impact around major sporting events.
- 77% of adults rate OOH sports ads as more or equally memorable than other ad types.
- Humor, bold visuals, and star athletes make these ads stand out.
- 90% of adults take action after seeing a sports OOH ad — from searching online to buying tickets.
- Even better, 99% of event-goers spend money locally after attending a game they learned about through OOH.
Denver’s Mile High Advantage
Billboards across Denver’s high-traffic corridors — I-25, Colfax, Speer, and more — funnel directly into stadium districts. That means brands have a front-row seat to connect with fans headed to Empower Field, Ball Arena, and Coors Field.
And with nearly 3 million residents plus a steady stream of visitors, our media inventory ensures you’re not just speaking to fans on game day, but reaching them throughout their daily lives.
Messages That Stick
Fans say they’re most interested in OOH ads highlighting:
- Upcoming games and schedules
- Streaming and viewing options
- Ticket offers and promotions
Pair that insight with eye-catching creative, and you’ve got a billboard that’s impossible to ignore.
Your Hometown Team in Outdoor Advertising
At Mile High Outdoor, we combine Colorado market expertise with a statewide network of premium billboards to give your brand the reach it deserves. Just like Denver’s sports teams, we know the power of home-field advantage — and we put that to work for your business.
Ready to Score Big?
Whether you’re promoting your brand to commuters, locals, or fans in full game-day mode, Mile High Outdoor makes sure your message gets noticed. Let’s put your brand in the spotlight this season.
Sources: OAAA, The Harris Poll
